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Lenovo appoints Nordic Morning as key partner for Sweden market push

Nordic Morning is pleased to announce a new partnership with the world’s largest computer manufacturer, Lenovo.

The core objective for Nordic Morning is to increase Lenovo’s brand awareness and sales across Sweden, and ensure the brand remains top of mind for companies looking to stay ahead in their IT hardware efforts.

Nordic Morning will be working closely with Lenovo's marketing and sales department, while also collaborating with Lenovo’s key strategic partner Atea – the leading IT-infrastructure provider in the Nordics.

The initial project will include digital display and social media campaigns to reach Lenovo’s target audience in the B2B sector and drive Lenovo product sales on Atea’s eShop.

From Nordic Morning’s perspective, results are key – particularly when it comes to product purchases. Nordic Morning’s main focus will be hitting these KPIs in order to secure future collaborations with the tech manufacturer.

Albert Baumgartner, Business Developer at Nordic Morning says: “It’s great to work with a company of this calibre and their partners. They’re global leaders in a highly competitive and complex market and are open to new ways of working to generate results. We hope this campaign will be the start of a strong business partnership.”

Daniel Österlund, Client Director at Nordic Morning, says: “Both Lenovo and Atea have been very proactive and are highly engaged in this project. Thanks to our shared insights and constructive communication between everyone involved in the project, we’ve already built a strong relationship and have a solid strategy to meet Lenovo’s objectives.”

Fabian Ottosson, Senior Partner Account Manager at Lenovo, continues: “We were impressed with the skills and flexibility Nordic Morning offer and are looking forward to a successful collaboration on this campaign, and hopefully a long-term partnership that will continue to grow.”