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Lomarengas

Exceptional Growth Through SEO & SEM Activities

Summary

Nordic Morning has worked as a digital marketing partner for Lomarengas since 2017, consulting and executing actions in owned media and advertising as well as web analytics & content production with great results.

Exceptional Results

During the first year of our co-operation, Lomarengas succeeded in making the best fiscal year of its history. Number of bookings during the year grew by 7.4 % and 70 % of all bookings were made online.

Things really took off in 2019 and the SEM and SEO activities provided by Nordic Morning have been instrumental in driving demand to different booking channels: during the winter season 2019-2020 the number of bookings increased by +25 % compared to the previous winter. Also, more than 50 % advance bookings have been made for the upcoming summer compared to the same time last year.

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Right Audiences & Relevant Content

Lomarengas is the leading agency renting cottages, villas, and apartments all around Finland, offering over 3,500 holiday homes. Lomarengas is a very strong brand among its competitors and wants to keep up its current growth track and development in the business.

Nordic Morning’s task is to reach the right audiences by relevant content, digital advertising and search engine marketing, to make sure that Lomarengas has the top-of-mind awareness when people start planning their holidays or getaway weekends.

Nordic Morning’s analytics team delivers insights of customer behavior to measure multi-channel marketing actions and to understand how to develop the website and marketing to make continuously better results.

Seamless Customer Experience

The travel and hospitality industry is changing fast, and the competition is growing stronger through both global and local digital booking services. This requires continuous digital development and staying on the cutting edge of digital services and marketing.

Customer experience must be seamless all the way from searching the service to booking, arriving at the accommodation and having also excellent service during the stay.

People have plenty of opportunities to choose how to spend holidays in Finland or abroad. It's important to reach the right people at the right time to introduce Lomarengas’ holiday homes in Finland as an accommodation option and to make those apartments and cottages as attractive as possible, also including messaging the benefits of choosing Lomarengas over competitors.

Lomarengas also needs to be found easily and among the first search results when searching for accommodation for a holiday stay in Finland.

SEO & SEM

Based on collected Google Analytics data, Nordic Morning’s search engine optimization consultants make sure that the website content we create serves Lomarengas’ customers’ needs content-wise, and they also make sure that the content is technically built to be indexed by the search engines, found by the people and bringing traffic to the website.

We also keep searching for new potential customers for Lomarengas. These customers are mainly reached by Social media advertising, Display advertising, and Search Engine Marketing (SEM).

Testimonial

Collaboration with Lomarengas is a good example of what can be achieved when the client trusts us to do what we do best. The whole collaboration has been very effortless and enjoyable.

Antti Iiskola, Client Growth Lead, Nordic Morning Finland

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